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1. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin
Available: Copies:
2. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Advertising -- Public Relations in the Public Interest -- Strategic Public Relations : Phase 1: Formative
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
4. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
5. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
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6. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
7. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.
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8. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
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9. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising -- Cross-cultural studies.
Available: Copies:
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