Search Results for International agencies.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

, including: International advertising Campaign evaluation The changing role of media planning in agencies, to

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The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

explores how businesses and agencies large and small have harnessed social media, blogs, video, email

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Importance of International Markets -- The Role of International Advertising and Promotion -- The

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Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

communication and the media -- Social media and what they mean to you -- Dealing with the international press

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Joël Desgrippes and Marc Gobé on the emotional brand experience

Desgrippes, Joël.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html

Format:

Books

Publication Date

2007

Excerpt:

Desgrippes Gobe international teams have designed and developed to drive their clients' success."--Jacket.

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Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar

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