psychological theories and empirical research findings to real-life industry examples, showing how scientific

implement research-driven strategic campaigns, drawing on his experience as a professional in the industry

aimed at all professionals and students in business, industry and higher education institutions. It

mainstream, but the technology is so much more than those devices. Industry analysts have dubbed AR the

addressing the fashion industry in the twenty-first century. She discusses the expansion of the Asian luxury

-Confident Consumer -- The Role of Industry Technology in Accelerating Product Innovation and Diffusion -- Chapter

Internet.