psychological theories and empirical research findings to real-life industry examples, showing how scientific

Formative research -- Strategy -- Tactics -- Evaluative research.

Your research project : designing, planning, and getting started / Walliman, Nicholas, author.

Internet marketing.

, and conducting and managing Internet research.

-- Interview: work ethic -- Interview: design process -- Interview: know the marketplace -- Software/Internet

Creative research methods in the social sciences : a practical guide / Kara, Helen, author.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Research methodology : business and management contexts / Bryman, Alan, author.

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Marketing research / Aaker, David A., author.

Internet marketing.