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000IIE
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1. 
Cover image for The art of persuasive communication : a process
by 
De Wet, Johann C.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and
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2. 
Cover image for Design literacy : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
2004
Excerpt: 
categories -- persuasion, mass media, language, identity, information, iconography, style, and commerce. This
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