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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2
Available: Copies:
2. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
3. 
Cover image for Computational logic and human thinking : how to be artificially intelligent
Computational logic and human thinking : how to be artificially intelligent
by 
Kowalski, Robert.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=375916&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2011
Excerpt: 
the Mars explorer -- 8. Maintenance goals as the driving force of life -- 9. The meaning of life -- 10
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4. 
Cover image for About looking
About looking
About looking
by 
Berger, John.
Format: 
Books
Publication Date 
2009
Excerpt: 
Meaning (Psychology)
Available: Copies:
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