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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
2. 
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of
Available: Copies:
3. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IT productivity paradox -- Benefits management -- Financial aspect of IT -- Benefits management
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4. 
Cover image for The courage to teach : exploring the inner landscape of a teacher's life
5. 
Cover image for Teaching Web search skills : techniques and strategies of top trainers
by 
Notess, Greg R.
Format: 
Books
Publication Date 
2006
Excerpt: 
team teaching danger -- Web site instruction and the Web searching paradox -- Lost interest -- Formulas
Available: Copies:
6. 
Cover image for Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something
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7. 
Cover image for The art of looking sideways
by 
Fletcher, Alan.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections
Available: Copies:
8. 
Cover image for The Oxford companion to philosophy
by 
Honderich, Ted.
Format: 
Books
Publication Date 
1995
Excerpt: 
(qualia, supervenience, iff), puzzles (the Achilles paradox, the prisoner's dilemma), and curiosities (the
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9. 
Cover image for In search of excellence : lessons from America's best-run companies
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
1984
Excerpt: 
ambiguity and paradox -- A bias for action -- Close to the customer -- Autonomy and entrepreneurship
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