Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10