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Cover image for Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

Withers, Laurence K.

Format:

Books

Publication Date

2002

Excerpt:

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

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Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Publicité.

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An introduction to political communication

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Publicité.

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Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

Available: Copies:

10.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

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11.

Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Publicity -- South Africa.

Available: Copies:

12.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

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