communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Sales promotion.

Sales promotion -- Textbooks.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

Advertising and integrated brand promotion / O'Guinn, Thomas C.

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and