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1. 
Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
by 
Lidwell, William.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Scaling fallacy -- Scarcity -- Self-similarity -- Serial position effects -- Shaping -- Signal
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2. 
Cover image for Reaching out : interpersonal effectiveness and self-actualization
Reaching out : interpersonal effectiveness and self-actualization
by 
Johnson, David W., 1940-
Format: 
Books
Publication Date 
2009
Excerpt: 
Reaching out : interpersonal effectiveness and self-actualization / Johnson, David W., 1940-
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