The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign