Social media and brand wareness

Social media in the workplace

Social media and employment law

Media studies. Volume 4, Social (new) media and mediated communication today

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Leveraging thought leadership through social media to build brand equity for fitness brands

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign