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1.

Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach

Strategic Management : Concepts and Cases : a competitive advantage approach

by

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

Strategisch management.

Available: Copies:

2.

Cover image for Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Strategisches Management.

Available: Copies:

3.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

4.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

5.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

6.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Strategisches Management.

Available: Copies:

7.

Cover image for Sales management

Sales management

by

Calvin, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html

Format:

Books

Publication Date

2001

Excerpt:

Sales management / Calvin, Robert J.

Available: Copies:

8.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Strategisches Management.

Available: Copies:

9.

Cover image for Corporate strategy : resources and the scope of the firm

Corporate strategy : resources and the scope of the firm

by

Collis, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html

Format:

Books

Publication Date

1997

Excerpt:

Strategisches Management.

Available: Copies:

10.

Cover image for Competing for the future

Competing for the future

by

Hamel, Gary.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1587865&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht006494103.pdf
Inhaltsverzeichnis Competing for the future

Format:

Regular print

Publication Date

1994

Excerpt:

Strategisch management.

Available: Copies:

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Kapferer, Jean-Noël.

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Keller, Kevin Lane, 1956-

(2)

Aaker, David A.

(1)

Calvin, Robert J.

(1)

Collis, David J.

(1)

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Garcia, Helio Fred.

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Kapferer, Jean-Noël. Strategic brand management.

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Kotler, Philip.

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Montgomery, Cynthia A., 1952-

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Strategisch management.

(7)

Strategisches Management.

(6)

(4)

Brand name products -- Management.

(3)

Business planning.

(3)

(3)

(2)

(2)

(2)

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(2)

(2)

Strategic planning.

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Strategische planning.

(2)

BUSINESS MANAGEMENT.

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Bedrijfsplanning.

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CORPORATE PLANNING.

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Communication in organizations.

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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Sales management.

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