Communication research Du Plooy, Gertruida M.

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Positioning theory and strategic communication : a new approach to public relations research and

The handbook of media and communication research : qualitative and quantitative methodologies /

European Communication Research and Education Association series.

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Evaluating research : methodology for people who need to read research / Dane, Francis C., 1952

Information and communication technology--Chapter 11 Concepts and principles of applied research--Chapter 12

Visual research : an introduction to research methods in graphic design / Bestley, Russell, author.

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

Theories of human communication / Littlejohn, Stephen W., author.

Formative research -- Strategy -- Tactics -- Evaluative research.