Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Consumer Behaviour : a South African perspective

Consumer behaviour : a South African perspective

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Brands & branding in South Africa 2015.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry