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Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing
Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing
by
Oosthuizen, Chrisli.
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Publication Date
2011
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Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing /
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2.
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by
Lindström, Martin, 1970-
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2012
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Neuromarketing.
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