Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

You branding : reinventing your personal identity as a successful brand / Cijo, Mark, author.

"Kardashian Khaos!" personal branding : turning people into brands / Dube, Themebelihle Cherly.

Winning is silver, branding is gold : an investigation of professional triathletes personal brand

communication -- Ethos: the message source : Credibility: power to inspire; Charisma: power of personal charm

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Communication in the New Workplace -- 12. Branding and Consumption -- 13. Organizational Communication

geographic boundaries -- Building a brand dashboard -- Personal branding.

Instagram as a persona : a curatorial platform for young people: exploring better branding