opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Social media marketing / Tuten, Tracy L., 1967- author.

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

Your research project : designing, planning, and getting started / Walliman, Nicholas, author.

Handbook of research on gender and marketing / Dobscha, Susan, editor.

decades of research and writing on journalism and news media, leading scholar Brian McNair engages with

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Social media marketing / Tuten, Tracy L., 1967- author.

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

social media -- Public relations and democracy -- Community and society: corporate social responsibility