How to succeed in your master's and doctoral studies : a South African guide and resource book

A Southern African perspective on fundamental criminology

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer