The media handbook : a complete guide to advertising media selection, planning, research, and

The media handbook : a complete guide to advertising media selection, planning, research, and

Handbook of research on gender and marketing / Dobscha, Susan, editor.

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising : concept and copy / Felton, George, 1947-

Marketing research : tools & techniques / Bradley, Nigel, 1958- author.

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

The fundamentals of creative advertising / Burtenshaw, Ken.

; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research