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1. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole
Available: Copies:
2. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--Jacket.
Available: Copies:
3. 
Cover image for Tapping diverse talent in aviation : culture, gender, and diversity
Tapping diverse talent in aviation : culture, gender, and diversity
Tapping diverse talent in aviation : culture, gender, and diversity
by 
Turney, Mary Ann.
Format: 
Books
Publication Date 
2004
Excerpt: 
Airlines -- Minority employment -- United States.
Available: Copies:
4. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. Microsoft: harnessing innovation. Southwest Airlines: "Try to match our prices". GM's Saturn: a new auto
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