Cutting edge commercials : how to create the world's best TV Ads for brands in the 21st century

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Title:

Cutting edge commercials : how to create the world's best TV Ads for brands in the 21st century

Author:

Aitchison, Jim.

ISBN:

9780130908285

Personal Author:

Aitchison, Jim.

Publication Information:

Singapore ; New York : Prentice Hall, c2001.

Physical Description:

ix, 469 p. : ill. ; 23 cm.

Subject Term:

Advertising -- Handbooks, manuals, etc.

Copies:

Available:*

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Summary

Summary

A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.

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