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1. 
Cover image for Test bank : Marketing principles and strategy, [by] Henry Assael
Test bank : Marketing principles and strategy, [by] Henry Assael
Test bank : Marketing principles and strategy, [by] Henry Assael
by 
Quirk, Thomas.
Format: 
Books
Publication Date 
1990
Excerpt: 
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
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2. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
," "multicultural analysis," and the "disruption bank." He then demonstrates--with the help of dozens of galvanizing
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