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1. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
Available: Copies:
3. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
4. 
Cover image for Manager's guide to making decisions about information systems
Manager's guide to making decisions about information systems
by 
Gray, Paul, 1930-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005017559.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005017559-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005017559-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Decision making -- Data processing.
Available: Copies: