, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Handbook of research on gender and marketing / Dobscha, Susan, editor.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

success. This first section shows how to research products, understand consumer behavior, analyze

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept

Consumer research.