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1. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
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2. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
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by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
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6. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
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by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
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by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
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12. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
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