IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
2. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
brand franchises sour. Maytag: a bungled promotion in England. Euro Disney: a successful format stumbles
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Publication Date
Subject
Item Available
Advanced Search Location