by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
and experiences, and public relations -- Managing digital communications: online, social media, and
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
Thornhill, C.
Format:
Books
Publication Date
2014
Excerpt:
-- Human resources -- Municipal associations and related institutions -- Public relations and information
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
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