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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

Available: Copies:

Visual communication : images with messages

Lester, Paul Martin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html

Format:

Books

Publication Date

2011

Excerpt:

, whether it's graphic design, photography, television, video, or interactive media. And because it's packed

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

Available: Copies:

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Television and children -- United States.

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