"How important is quality writing in journalism? What are reporters' responsibilities to their profession, their sources, and the public? What part do publicists play in the news-making process?" "The third edition of Writing for the Media tackles these and other pertinent questions facing those who write for the media - journalists and public relations professionals alike. It challenges writers to think critically about what they do as well as how they do it. At the same time, this edition remains a guide for beginning and intermediate writers on ways to identify, report and construct accurate and interesting articles under deadline pressure. There are also chapters on editing, publication design, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies, advice from top practitioners, and lists of useful websites for further reading."--Jacket.