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1. 
Cover image for Understanding and designing market research
Understanding and designing market research
by 
Webb, John R. (John Richard), 1949-
04 http://www.gbv.de/dms/hbz/toc/ht013413453.pdf
Format: 
Books
Publication Date 
2002
Excerpt: 
Understanding and designing market research / Webb, John R. (John Richard), 1949-
Available: Copies:
2. 
Cover image for Market intelligence : how and why organizations use market research
Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
4. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
5. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
6. 
Cover image for Water use in the post-harvest value chain of traditional leafy vegetables in Limpopo Province, South Africa:
Water use in the post-harvest value chain of traditional leafy vegetables in Limpopo Province, South Africa:
Water use in the post-harvest value chain of traditional leafy vegetables in Limpopo Province, South Africa:
by 
Mavesere , Derek, author
Format: 
Books
Publication Date 
2017
Excerpt: 
questionnaires and 9 interviews with key informantswere conducted, to answer the research objectives.In terms of
Available: Copies:
7. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
8. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
9. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
10. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
Available: Copies:
11. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
Available: Copies:
12. 
Cover image for Design research : investigation for successful creative solutions
Design research : investigation for successful creative solutions
by 
Leonard, Neil (Graphic designer), author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Design research : investigation for successful creative solutions / Leonard, Neil (Graphic designer
Available: Copies:
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