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1. 
Cover image for MarketLine business information centre
MarketLine business information centre
MarketLine business information centre
by 
Datamonitor (Firm)
http://www.marketlineinfo.com/library/Default.aspx
Format: 
Electronic Resources
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market line
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
4. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism
Available: Copies:
5. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
6. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
Available: Copies:
7. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-concept -- Market segmentation -- The consumer decision-making process -- Household decision making
Available: Copies:
8. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Taking a market segmentation approach, this latest edition of a respected text carefully balances
Available: Copies:
9. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
10. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
11. 
Cover image for Leading issues in economic development
Leading issues in economic development
by 
Meier, Gerald M.
Table of contents http://swbplus.bsz-bw.de/bsz11624322inh.pdf
Table of contents http://swbplus.bsz-bw.de/bsz116243228inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz11624322vlg.pdf
Format: 
Books
Publication Date 
2005
Excerpt: 
of probabilistic migration models and labour market segmentation for India.
Available: Copies:
12. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and
Available: Copies:
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