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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Marktforschung.
Available: Copies:
2. 
Cover image for Understanding and designing market research
Understanding and designing market research
by 
Webb, John R. (John Richard), 1949-
04 http://www.gbv.de/dms/hbz/toc/ht013413453.pdf
Format: 
Books
Publication Date 
2002
Excerpt: 
Marktforschung.
Available: Copies:
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