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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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2. 
Cover image for Principles of sport management
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2015
Excerpt: 
aspects of sport management. The marketing function ; The operations management function ; The financial
Available: Copies:
3. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
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5. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Marketing -- Psychological aspects.
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6. 
Cover image for Mastering fashion marketing
by 
Jackson, Tim, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Mastering fashion marketing / Jackson, Tim, 1963-
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7. 
Cover image for Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Format: 
Books
Publication Date 
2007
Excerpt: 
; Parametric design ; SHoP ; The legacy of modernism -- 6. (M)arketing : How marketing trumped (modernist
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by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Distribution management : the place decision / Strydom, J. W. (Johan Wilhelm), 1952-
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10. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight
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by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Key concepts in integrated marketing communication (IMC) -- The place of public relations in the
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12. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D.
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