4 Results Found
0000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies
2.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
by
Jooste, C. J. (Christiaan Johannes), 1947-
Format:
Books
Publication Date
2012
Excerpt:
-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life
4.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
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