relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Effective public relations / Cutlip, Scott M.