marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Communication in management.

Successful event management : a practical handbook / Shone, Anton, author.

Interior decoration firms -- United States -- Management.

Business management for entrepreneurs / Nieuwenhuizen, C. (Cecile)

Public relations -- Management.

Successful event management : a practical handbook / Shone, Anton.

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

party management, economic policy, public health intervention, foreign affairs and race relations. If we

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Effective public relations / Cutlip, Scott M.