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1. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
2. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
direct marketing and personal selling -- Public relations, influencer marketing, and corporate
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
Available: Copies:
5. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
: public relations, sponsorship, and corporate advertising.
Available: Copies:
6. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
7. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Effective public relations / Cutlip, Scott M.
Available: Copies:
8. 
Cover image for Learning to live together : preventing hatred and violence in child and adolescent development
by 
Hamburg, David A., 1925-2019.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public Concern to Research to Practice -- 11. Exemplary Programs of Conflict-Resolution Education -- 12
Available: Copies:
9. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
10. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public relations : South African perspectives / Rensburg, Ronél S.
Available: Copies:
12. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
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