by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
and experiences, and public relations -- Managing digital communications: online, social media, and
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
direct marketing and personal selling -- Public relations, influencer marketing, and corporate
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
by
Oliver, Sandra.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972
Format:
Books
Publication Date
2010
Excerpt:
Public relations strategy / Oliver, Sandra.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
: public relations, sponsorship, and corporate advertising.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
Effective public relations / Cutlip, Scott M.
by
Hamburg, David A., 1925-2019.
Publisher description http://www.loc.gov/catdir/enhancements/fy0614/2003009005-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0614/2003009005-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0614/2003009005-t.html
Format:
Books
Publication Date
2004
Excerpt:
Public Concern to Research to Practice -- 11. Exemplary Programs of Conflict-Resolution Education -- 12
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
This is PR : the realities of public relations / Newsom, Doug.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
by
Rensburg, Ronél S.
Format:
Books
Publication Date
2003
Excerpt:
Public relations : South African perspectives / Rensburg, Ronél S.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
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