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1. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
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2. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
3. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
4. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available: Copies:
5. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
6. 
Cover image for Dictionary of media studies.
by 
Adam and Charles Black (Firm)
Format: 
Books
Publication Date 
2006
Excerpt: 
, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A
Available: Copies:
7. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
8. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct
Available: Copies:
9. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
10. 
Cover image for The Anthropology of media : a reader
by 
Askew, Kelly Michelle.
Format: 
Books
Publication Date 
2002
Excerpt: 
television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global
Available: Copies:
11. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording
Available: Copies:
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