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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2004

Excerpt:

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

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Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Relevance of social research.

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Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Relevance of social research

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Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

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Books

Publication Date

2019

Excerpt:

/ Bridgette Braig -- Using neuroscience to assess brands / Moran Cerf -- Measuring brand relevance and health

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

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Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.

Adhikari, Mohamed.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613
ebrary http://site.ebrary.com/id/10472415
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240
Google http://books.google.com/books?id=O71wAAAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/61520281.html

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Electronic Resources

Publication Date

2005

Excerpt:

Coloured identity, its history, and its relevance to South African national life. Mohamed Adhikari engages

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Social Theory and Philosophy for Information Systems

Mingers, John.

Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=228337userid=^u

Format:

Electronic Resources

Publication Date

2005

Excerpt:

that is both authoritative and firmly focused on practical relevance to IS.

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A systematic theory of argumentation : the pragma-dialectical approach

Eemeren, F. H. van (Frans Hendrik), 1946-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/samples/cam041/2003046181.html
Table of contents http://catdir.loc.gov/catdir/toc/cam031/2003046181.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003046181.html
Inhaltsverzeichnis http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3212760

Format:

Books

Publication Date

2004

Excerpt:

-- 4. Relevance -- 5. Analysis as reconstruction -- 6. Rules for a critical discussion -- 7. Fallacies.

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Leadership : the inner side of greatness : a philosophy for leaders

Koestenbaum, Peter, 1928-

Table of contents http://www.loc.gov/catdir/toc/wiley023/2002008891.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2002008891.html

Format:

Books

Publication Date

2002

Excerpt:

Skills. 12. Diamond Relevance to Current Crises -- A Leadership Resource: Tips for Achieving and

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10.

Sociological and psychological aspects of information literacy in higher education

Neely, Teresa Y.

Format:

Books

Publication Date

2002

Excerpt:

Relevance.

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11.

Africa in world politics : a Pan-African perspective

Martin, Guy, 1945-

Format:

Books

Publication Date

2000

Excerpt:

. Conclusion: The Continued Relevance of Pan-Africanism in the Twenty-first Century.

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12.

The geography of change in South Africa

Lemon, Anthony.

Format:

Books

Publication Date

1995

Excerpt:

Ramsamy --11. The relevance of the European approach to regional economic integration in post

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