Handbook of research on gender and marketing / Dobscha, Susan, editor.

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

and experiences, and public relations -- Managing digital communications: online, social media, and

Advertising media planning.

The handbook of media and communication research : qualitative and quantitative methodologies /

; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

Social sciences -- Research -- Congresses.

New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

Research methods for the social sciences Dalli, Valerie.

Mass-média.