by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
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