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000000000000IIE
Print
by 
Longres, John F.
Format: 
Books
Publication Date 
1990
Excerpt: 
Human behavior in the social environment / Longres, John F.
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2. 
Cover image for Social marketing : strategies for changing public behavior
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1989
Excerpt: 
Social marketing : strategies for changing public behavior / Kotler, Philip.
Available: Copies:
Format: 
Books
Publication Date 
2000
Excerpt: 
Human behavior, communities, organizations, and groups in the macro social environment : an
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
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by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
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6. 
Cover image for Understanding management
by 
Daft, Richard L., author.
Format: 
Books
Publication Date 
2017 2016
Excerpt: 
. Understanding Individual Behavior -- 11. Leadership -- 12. Motivating Employees -- 13. Managing Communication
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7. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
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8. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
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9. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
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10. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
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