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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
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2. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times
Available: Copies:
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