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1. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures
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2. 
Cover image for Fuzzy logic and neurofuzzy applications in business and finance
Fuzzy logic and neurofuzzy applications in business and finance
by 
Von Altrock, Constantin.
Format: 
Books
Publication Date 
1997
Excerpt: 
scheduling. You'll watch fuzzy logic at work analyzing credit risk, evaluating leases, making stock market
Available: Copies:
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