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Digital marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

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eMarketing : the essential guide to digital marketing

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2011

Excerpt:

eMarketing : the essential guide to digital marketing / Stokes, Rob (eMarketing specialist)

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

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DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

Marketing 5.0 : technology for humanity / Kotler, Philip, author.

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Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

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10.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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11.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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12.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

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