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Essays by distinguished marketing scholars of the Society for Marketing Advances

Woodside, Arch G.

Full text available online via ScienceDirect Books (restricted access)

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.

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Business cases

Rudansky-Kloppers, Sharon, author.

Format:

Books

Publication Date

2015

Excerpt:

: Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain

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Introduction to business management

Erasmus, Barney.

Format:

Books

Publication Date

2013

Excerpt:

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

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Business management for entrepreneurs

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2011

Excerpt:

guides the entrepreneur in managing essential business functions including finance, marketing, operations

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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling

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Introduction to clothing manufacture

Cooklin, Gerry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html

Format:

Books

Publication Date

2006

Excerpt:

-to-day operation of a clothing factory, including management, design, marketing, finance and purchasing, as well as

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Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

Trillion-dollar moms : marketing to a new generation of mothers / Bailey, Maria T.

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