Title:
Creative strategy in advertising.
Author:
Drewniany, Bonnie L.
ISBN:
9781285080277
Personal Author:
Edition:
11th ed., International ed. / Bonnie 1. Drewniany, A. Jerome Jewler.
Publication Information:
Belmont, Calif. : Wadsworth ; Andover : Cengage Learning [distributor], 2013.
Physical Description:
pages cm
General Note:
Previous edition: 2011.
Added Author: