Exploring strategy : text and cases
Title:
Exploring strategy : text and cases
Author:
Johnson, Gerry, author.
ISBN:
9781292145174
9781292145129
Personal Author:
Uniform Title:
Exploring corporate strategy
Edition:
Eleventh edition.
Physical Description:
xxviii, 797 pages : color illustrations ; 27 cm
Series:
Always learning
Always learning.
General Note:
Revised edition of the authors' Exploring strategy, [2014].
Contents:
Introducing strategy -- The strategic position -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- Strategic choices -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Strategy in action -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
Abstract:
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
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